AdSense Prohibitions, Mistakes And Problems

Google is very protective of its AdSense program and is a pretty strict ad
provider. It has a relatively long page of Terms and Conditions
(www.google.com/adsense/terms) and monitors sites pretty closely. While
YPN usually sends a warning to sites that it believes have broken its terms
and conditions, Google has been known to cut people off right away.
And that can be pretty painful.

I do recommend that you read the AdSense Terms and Conditions. I realize
that they’re not much fun and they’re hardly a gripping read, but they are
important, especially when you start really pushing your ads to their limits.
To make it easier for you though, I’ve gone through those terms and pulled
out the most important restrictions contained in them.

This list is not a replacement for reading the Terms page — you’re still goin
to have to do that. They just might make it clearer so that you’re less likely
to make a very costly mistake.
One individual or entity cannot hold more than one AdSense
account; all accounts will be closed.
This is important if you have many sites covering different topics and
are worried about the effects of Smart Pricing. You might want to op
a separate account in a spouse’s name or open more than one
business.

You cannot modify the JavaScript or other code provided in an
way.
Google is pretty strict about this. Cut into the code and you risk the
axe.
Web pages cannot contain solely ads, a Search Box or a referr
button.
Blank pages with nothing more than AdSense ads are pretty rare;
pages which contain only ads of different types are much more
common. Google is working against these sorts of things and you’ll
probably find yourself if not banned, then almost certainly Smart
Priced out.

Ads cannot appear on pages that are "under construction,"
used for registration, chat, contain adult, objectionable or
illegal content. And they can’t be used in emails either.
If you have a site that’s in any way morally objectionable, then
AdSense isn’t for you. That’s the bottom line.
More relevant for most people though is the idea that you can’t put
AdSense on every page of a website. There are all sorts of pages on
many people’s sites that really don’t contain any content, like
password pages or error messages. You can’t use them as places to
put ads.

You cannot generate searches, clicks or impressions by any
method other than genuine user interest.
So no automatic bots or clicking your own ads or any of that nonsense.
That’s just fraud and Google will spot it in a second.
You cannot display anything on your Web page that could be
confused as an AdSense ad.

That’s an interesting rule that prevents people from putting up affiliate
links that look like ad units to try to cash in on Google’s brand. In
theory, this rule could cause a problem for someone who blended the
ads into the page by making link lists that looked similar to ad units.
As long as those links aren’t ads though, and as long as you don’t
write "Ads by Goooogle" on them, I doubt if Google would have a
problem with them.

You cannot put related images right next to an AdSense unit.
The old strategy of using images related to the ads to draws to ad
units has gone. Google doesn’t want any picture next to an ad unit
that looks like it’s part of the ad. There’s no clear definition of how far
the images should be or how it defines ‘confusing’. The best bet is to
use common sense, and if you’re going to put an image near ad unit,
make it a logo, unrelated to the content of the ad unit or some part of
the site.

If you’re using a Google Search box, you cannot use any other
search service on the page.

Again, Google wants a monopoly of services on your site. You can’t
offer your users the option of searching through Google or Yahoo; it’s
either-or, not both-and.

You cannot put anything between the ad link and the ad site.
So if you were thinking of trying to capture your lost traffic by
redirecting ad clicks to another of your sites, think again. But who
thinks of that?

You cannot communicate to advertisers directly concerning the
ads on your site.

That would have been quite useful. You could have written to an
advertiser and suggested ways in which they could make their copy
more effective for your users.

Of course, you could also suggest they advertise directly on your site
and cut out the Google middleman...
Interestingly though, you can do all of this on your "Advertise on this
site" landing page.

You cannot change the order of the information in an ad unit.
This is pretty well covered by the ban on changing the code. But again,
it might have been nice to put the ads that are most likely to get the
most clicks at the top of the list, even if they pay less. But putting the
ones with the highest bid price there though isn’t a bad idea either.
You cannot reveal your click-through rates or any other
information about your site performance.

Which is why I haven’t quoted my own CTR figures in this book. But
you can reveal the amount of Google’s gross payments to you, which I
have done.
These rules are all pretty straightforward and for the most part, easy to
follow. Usually, if someone has been banned from AdSense it’s because
they’ve clicked on their own ads and Google didn’t believe that it was an
accident. That’s just rotten luck.

1 The Biggest Mistakes That AdSense Publishers Make... And
How To Avoid Them

Clicking on your own ads isn’t the only bad luck AdSense publishers have run
into. There are lots of different ways that you can make a mistake when
using AdSense and while some of them Google will be pretty quick to tell you
about, others you’ll only feel in your pocket.

Here are some of the biggest mistakes you can make when using AdSense.
Be aware of them...and beware of them!

Big Mistake #1:
Not Being Familiar With Google's TOS
On the one hand, this is an easy mistake to make. The terms of service
change all the time and what’s legal one day could be illegal the next — and
you could know nothing about the change.

On the other hand though, if something you’ve been doing is suddenly made
illegal you probably shouldn’t be doing it anyway.
The bottom line is to check the TOS regularly and to make a habit of
browsing the AdSense forums. Even if you miss a change, it’s unlikely that
other people will. it’s a mistake not to stay informed.

Big Mistake #2: Inviting Others To Click Ads
That clicking your own ads is a mistake is pretty clear. There’s no reason to
do it and no excuse for doing it.
That also includes asking other people to click on the ads for you.
For site owners used to asking their users to support their sponsors, this can
take some getting used to. Once the ads are up and optimized, there’s
nothing more that you can do to persuade people to click.
If you’ve got a line on your website that asks people to support your
sponsors or if you’ve been asking people to click on your ads in any sort of
way, you’re making a giant mistake.
That’s the sort of mistake that can get you banned.

Big Mistake #3:
Using The Wrong Ad Blocks
Those first two mistakes will get you banned. The remaining mistakes will
"only" cost you money.
Choosing the wrong ad blocks is one of the easiest mistakes to make. Almost
any block can fit in almost any space but only one block will give you the
highest revenues possible.
Use this book as a guide to which blocks suit which locations best and check
out the case studies to see how other people are using a similar spot. Even if
you’re happy with your results so far, it’s always possible that you could do
even better.
Sitting on your laurels with the wrong ad block is certainly a mistake.
Big Mistake #4:
Using The Wrong Colors
Exactly the same is true of your choice of colors. Forget about looking for
some nice contrast or coming up with some snazzy design, you want the
colors in your ads to match the colors on your site.
The background color should be the same as the background of your site and
the font colors should match too.
Any other color is usually a mistake.
Big Mistake #5:
Poor Page Placement
Some places on your page are much more powerful than others. You want to
put your ads where your users are going to be looking, not where they’ll
make the page look good.
That might be at the beginning of an article, in the sidebar, at the top of the
page, next to an image or any one of several dozen other spots.
Don’t be shy about putting your ads front and forward. As long as they’re
blended into the site, they won’t be anything like as obtrusive as you think.
They’ll be right in front of your users and attractive enough to click.
Big Mistake #6:
Not Using AdLink Units
A common mistake that people make when they first start using AdSense is
to assume that only the ad units are worth taking.
That’s a big mistake.
Clicks on AdLink units make up a serious part of my AdSense earnings. When
used properly, they should be a serious part of your AdSense earnings too.
Don’t overlook AdLink units just because they’re small. Put them in the right
place and you’ll find that they can be very, very powerful
Big Mistake #7:
Not Checking And Analyzing Stats
One of the biggest differences between AdSense publishers who get the big
checks and AdSense publishers who earn pennies is that the big earners are
addicted to reading their stats — and they understand what they’re reading.
It’s very tempting once you’ve set up your site and put on your ads to just
kick back and look at the bottom line. But the other lines tell you what’s
working and what you should be doing.
Read your stats carefully and regularly.
Big Mistake #8:
Ignoring Channels
If you’re not sure how to use channels, don’t let it ride. Read the chapter on
channels again, build some and play with them.
For some people channels can look a little scary. You have to build them
from scratch, you might not be too sure which channels you should create or
what you should do with the data the channels should give you.
None of those is a good excuse. Channels are easy to build and they give you
heaps of information about the way each of your Web pages is operating that
you just couldn’t get anywhere else.
If you’re not using channels, you need to start.
Big Mistake #9:
Not Keeping An AdSense Journal
When you were at school and your English teacher told you to keep a
journal, you probably groaned, ignored her... and made up a month’s worth
of entries the day before you were supposed to bring it in to class.
When you’re trying to make a lot of money with AdSense, keeping a journal
is vital. It’s the only way to keep track of your changes and what happened
when you implemented those changes.
Every time you use a different ad block, push a different keyword or try a
new location on the page, write it down, wait a week and write down the
effect. If you’re doing the same thing time and time again because you forgot
what happened when you did it last time, you’re wasting your time and your
money.
Big Mistake #10:
Building Huge Sites Overnight
It’s possible to go from no site to AdSense site in just a few minutes (plus
the time it takes to get the confirmation letter). But it will take a little while
longer to build the sort of massive site that keeps users coming back and
builds a loyal base.
Sure, you can use free books to fill dozens of pages and you can use already
prepared content, but neither of these methods are as good as creating a
huge site filled with original material.
That takes time.
Rush it and it’s more likely you’ll end up with a lot of trash that kills your
clicks and ruins your Smart Pricing than a quality site that makes you money.
It’s better to be small and good than big and bad.
Big Mistake #11:
Building Throwaway Sites
And if it’s a bad idea to build large trashy sites, it’s a terrible idea to build
small, trashy sites.
Check out the AdSense forums long enough and there’s a good chance that
you’ll come across plenty of publishers who believe not in creating good
quality sites but in building small garbage-y ones and trying to squeeze as
much revenue out of them as possible.
The advantage is that you can throw up a lot of them in a small amount of
time and for little cost.
The disadvantage is that the returns are small too — and most important,
they’re just no fun to do.
I thoroughly enjoy managing every one of the sites I’ve created. It’s because
I enjoy them that my users enjoy them. That keeps them coming back and it
keeps them clicking. And it keeps me coming back too.
If you’re building throwaway sites just to make a quick buck, you’re working
too hard... and that’s a giant mistake.
Big Mistake #12:
Doing AdSense Halfway
This was the big mistake that I made for a long time. It’s also the big
mistake that about 95 percent of AdSense publishers are making.
They create their site, put up an AdSense, maybe they’ll optimize it a little
(and maybe not), and then they’ll wait for the checks to come in.
Making a lot of money with AdSense will take a lot of work. It can make you
more money than most people will make in most full-time jobs but it’s not
the sort of thing you can throw up in a morning and then spend the
afternoon shopping for your beach house in Cancun.
You can start earning in the morning. But if you want to make real money,
you’re going to have to go all the way.
Anything less is a big mistake.
Big Mistake #13:
Only Using AdSense
Don’t get me wrong, I still think that AdSense is the greatest way to earn
money from a website short of buying Google.com. But ever since Google
changed it TOS to allow other kinds of advertising systems on AdSense pages
— even other kinds of contextualized advertising systems — I’ve been
happily mixing, matching and earning even more.
You should certainly use one of the text link services like Kontera. You can
use Chitika’s eMiniMalls if you have a good product-related site. You can
recommend affiliate products. You can mix different payment systems so that
your pages are earning by impression, by click and by sale.
You should have every base covered and every income stream up and
running.

Search Engine Optimization

In the previous chapter, I talked about a number of different ways that you
can increase your traffic. Probably the most important method though is to
get a high ranking on search engines. That’s free traffic.
Again, there are all sorts of books and experts who can help you improve
your SEO and win a top spot for a site. I have had experience with a number
of strategies that could help you improve your ranking. I’d like to share
them with you now.

1 Robot.txt

The first thing you need to know about indexing your site at search engines
is that you control which pages are indexed and which are excluded. You do
that with a file called robots.txt.
Robots.txt contains nothing more than a record of which robots should index
which pages.
Without going into too much detail, there are two conventions used in a
robots.txt file:
User-agent: [Defines which robots the site is addressing.]
Disallow: [Allows you to list the sites or robots you want to
exclude.]
In general, you’re probably going to use "User-agent: *" to make sure that
you’re addressing the robots of every search engine and you’ll probably want
include all of your pages (although you might want to exclude your
directories: "Disallow: /cgi-bin/").
Robots.txt just allows you to control which robots index which pages. It’s
important to have in your directory but it won’t really increase your search
engine rankings.

2 Titles And URLs

I mentioned earlier that Metatags just aren’t what they used to be. I also
said that it’s important that your titles and URLs contain the most important
keywords for each of your pages in order to keep the ads relevant.
But those titles and URLs don’t just influence your ads; they also affect your
search engine rankings.
A page about toy cars called cars.html might have a low ranking when
someone looks for information about cars. Change the name to toy_cars.html
and you should get a much higher ranking when someone looks for "toy
cars".
The more relevant your URL is and the easier it is to read, the better.
www.domain.com/page is always an improvement than
http://domain.com/page.php?newsid=1234583373. That’s why on my
website www.familyfirst.com, I use URL’s like
www.familyfirst.com/miss_abigails_time_warp.html rather than strings of
number which confuse the robots.
One of the first places you should look when you want to improve your
rankings then is your titles and URLs.

3 Links

The more links you have, the better. And the better the sites that list those
links the more they’ll be worth. It is always worth aiming to put your links on
sites that look good and have high rankings. In fact, being listed on a poor
site can bring your ranking down.
One of the best places to place links to improve your search engine
rankings is on forums. This isn’t an exchange; you post your links on their
site, they don’t post their links on yours.
Make sure you browse forums regularly, add comments and include your URL
in your signature. You’re likely to get the best results on good forums related
to your topic but don’t be fussy. Even unrelated forums can help to improve
your search engine ranking.
Google’s spiders love forums and review them every week. And because
these sites tend have quite high ranking, those posts will do wonders for your
listings.

Of course, you shouldn’t ignore the SEO forums themselves for some good
tips. www.searchengineforums.com is one good place to browse and
http://forums.seochat.com/ is another. You should also check out my own
forum http://www.adsensechat.com/. Although this is mostly about AdSense
optimization, not surprisingly, SEO issues are discussed often, especially as
they relate to AdSense. It’s a great source to dig up new ideas.
And if you’re going to putting your links all over the forums, why not
do the same thing for blogs?

You can think of blogs as places to read someone’s writings if you like, but
don’t forget they also let you add your own feedback. That means that as an
AdSense publisher, you should also be thinking of them as free places to post
your links. Again, any blog is good but top blogs on your topic are probably
the best.

Don’t forget to check out the SEO blogs too. http://www.seobook.com/ is a good
one, http://www.bradfallon.com/ is another and of course there’s my own blog at
http://www.joelcomm.com/. You’re welcome to leave your links there!
It’s not just blogs and forum that that let you leave your details though.
There are plenty of sites that welcome free content and would be
happy to display your link if it means that they get an article in return.
Start by looking at other sites on your topic and then try
http://www.ezinearticles.com/. You don’t even need to write anything original when
you do this. If you write a new entry to your blog, submit it to an article site
at the same time as you upload it to your blog. Who knows where your links
will end up?
The easiest way to put your links across the Web though is to do a link
exchange. If you’ve got friends who have websites, start there. That’s
very easy.
While linking from friends’ sites is straightforward and cost-free,
www.linkmetro.com makes the whole link exchange process very formal.
There’s a giant range of different sites that you can exchange links with so
you can keep your links relevant and your ranking good and high.
You can also buy links on sites like http://www.adzaar.com/, http://www.adbrite.com/, and
http://www.linkadage.com/. Again, these allow you to choose sites on which you
can place your own links but charge a fee for the process.
I know of several associates who have done something similar, allowing their
visitors a tangible way to say "thank you" for their online efforts. Smart site
owners see opportunity in this strategy as you can acquire quality links
rather inexpensively. Here are some additional examples:

http://www.buyleoalatte.com/
http://www.buybarbaracoffee.com/
You can actually acquire the "Buy Me A Drink" script that all these sites run
on. Click here!

And finally, one resource that I highly recommend is WebRing
(http://www.webring.com/). This is such an easy way to gather links on relevant
sites that I can’t believe it’s not the talk of the net.
The idea is to link together sites on similar topics so that users can quickly
find topics that they’re interested in. Nice for them. But it’s nicer for you
when a bunch of links from similar sites rocket your SEO ranking. That’s
exactly what Google and other search engines are looking for when they rank
sites.

Usually, your links will lead directly to your home page. That’s where you see
your site as starting and that’s where you want them to enter.
But if the content the user wants to see is on one of the internal pages,
there’s no reason for them to have to click around to find it. Fill that page
with keywords that relate to the content on that page and it will have its own
search engine ranking — and well-targeted ads.
So if you have a site about cats and one of your pages was about cat food, it
would make sense to put plenty of cat food keywords on the page. That
would get you cat food ads and a high ranking on search engines when
someone does a search for "cat food" rather than just people who wanted to
know about "cats."

5 Automatic Submissions

Submitting your site to all of the search engines from Google and Yahoo!
right down to the smallest ones, and optimizing each of your pages for high
ranking can be a drag. You also have to keep submitting the site on a regular
basis and constantly check your position if you want to keep it.
The search engines are always re-indexing and reorganizing. A site that can
be in the top spot one week can be a couple of pages over a week later.
(Good news if you’re low down, not so good if you’ve spent hours changing
your pages to climb the rankings.)
That’s why many webmasters simply outsource their SEO so that they can
concentrate on content.
There are lots of companies that do this. Search Engine Blaster for example,
lets you choose from over 600,000 engines but there are plenty of others.
Personally, I think that’s a bit of a waste of time. Only Google, Yahoo and
MSN are important, in that order.

6 SEO Tools

There are a number of tools that I recommend to help with search engine
optimization. The first is the Google Toolbar, which will let you keep track of
your page ranking. You can download it for free at
http://toolbar.google.com/googlebar.html.

The Google Toolbar:

Pretty and useful too.
The Alexa toolbar is also useful and will show you how your site ranks
against others. You can download the Alexa toolbar at

SEO Elite

SEO Elite is a really excellent tool for learning from your most successful
competitors. You can discover the optimum number
of times to repeat keywords, where you should put
them, whether or not to use h1 and h2 tags and even
your competitors’ link strategies, and a huge amount
more.
In short, you can find out exactly how your
competitors have got to the top of the search
engines, learn what they did — and do the exact
same thing to swipe their spot.
You can learn more about SEO Elite and pick up your
copy from www.adsense-secrets.com/seoelite.html

Reciprocal Manager

Reciprocal Manager takes much of the headache out of
managing your links. As you continue to optimize your
site, you will find yourself winning yourself more links
on other sites and being asked to host links from other
site. Reciprocal Manager creates a professional-
looking, neatly organized links directory that’s good for
both your link partners and your visitors.
The program also lets you offer sites the option of placing their links on more
than one site at the same time and, most importantly, to search for other
sites to link to based on search word or phrase.
Learn more about Reciprocal Manager at http://www.reciprocalmanager.com/.

Stomping The Search Engines

Finally, Brad Fallon is one of the biggest experts when it
comes to SEO optimization. His wedding favors site
grossed over $1,000,000 within a short time of
launching, mainly due to his ability to get his site prime
placement in Google and the other search engines.
I’ve met Brad and chatted to him about his SEO
optimization and I can tell you, he knows his stuff! I
thought I knew a bunch about SEO, but after spending a
couple of hours with Brad, I feel like a novice.

You can have thousands of web pages, but without a great search engine
optimization plan, you many not be making the money you want to with
AdSense. I HIGHLY recommend picking up Brad Fallon's 10 audio CD series,
Stomping the Search Engines. It is over 8 hours of Brad's teaching on how
to duplicate his success for your web site(s).

I own the set and have begun listening to it. It is truly FULL of incredible
material that you will find very useful to helping you reach your goals.
To read more about Stomping the Search Engines and acquire your own
copy, click this link: http://www.adsense-secrets.com/seoexpert.html.

7 A Word About Cloaking
One issue that surfaced recently in the contextualized advertising world is
"cloaking": presenting a different site to the Google bot than the one you
present to users.

There can be good reasons for doing this. If you’ve got a forum for example,
the bot could read all the information on your page related to forums, links
and the design etc., find that it outweighs your forum content and serve you
ads related to forums in general instead of your site in particular.
You could also find that your search engine listings are affected too: instead
of appearing nice and high on the results page following a search for your
topic, you might only appear to people looking for forums. That’s not likely to
win you much traffic.

One solution is to strip the site down using javascript or one of the tools
available online so that when the Google bot comes, it only reads the
content.

Of course, you could also fool the bot into thinking that your site is about...
well, anything really. You could spam Google into showing your site to
anyone who was searching for anything.
And that’s why Google banned the practice altogether.
Any form of cloaking, whether it’s to get better targeted ads, improve your
search engine rankings... or spam the search engines is a breach of Google’s
TOS and could get you banned.

So what should you do if you find that your design has a bigger influence on
your ads and ranking than your content?
The best — and simplest thing to do — is to make sure that the description
and keyword meta tags are all filled in properly with terms relevant to your
content.
Section Targeting can de-emphasize problematic areas of your website and
might well affect your search engine rankings (it’s certainly worth a try).
And if these don’t solve your problem, you might want to think of a redesign.

8 TrafficAndConversion.com

I said at the beginning of this chapter that this book is about AdSense and
not about SEO rankings. That’s because I know much more about AdSense
than I do about search engine optimization.
We all have our strong points and AdSense is mine.
If you’re looking for someone whose strong point is search engine
optimization though, I recommend Mark Widawer at
http://www.trafficandconversion.com/.
Many of the ideas in this chapter came as a result of me raiding his brain for
some great strategies. If you’re looking for more of the same, you should
definitely check out his site and see what he has to say.
You won’t regret it.
http://pages.alexa.com/prod_serv/quicktour.html

Getting Traffic To Your Web Site

One of the most frequent questions I am asked is "Will your ebook teach me
how to get more traffic to my web site?" Lots of people have written books —
and series of books — on generating traffic. The focus of this ebook is to
show you how to maximize the traffic that you already have. And while tips
for building pages through forums and free content are excellent ideas, they
are no replacement for a solid course on how to get more people to visit your
site. Because this question is so common though, I will address it briefly in
this chapter. I’ll give you the basics, describe some unusual ideas that some
people are using and tell you where you can get all the information you need.
In the next chapter, you’ll also find a quick run-through of search engine
optimization.

1 Advertising

Let’s start with the obvious: buying advertising. We’ve already talked about
AdWords/AdSense arbitrage but exactly the same principle applies to buying
your traffic from other sources too.
For example, the minimum price for advertising at Overture is ten cents per
click and you must spend at least $20 each month. If you can see that the
ads being served on your site are generating less than ten cents per click
then you’re never going to make a profit.
Exactly the same is true of any other pay-per-click advertising campaign.
One of the advantages of following your AdSense stats is that you can
estimate how much the clicks on your ads are worth. That can tell you how
much you can afford to pay for clicks from other sites when you buy
advertising.
It might well pay to advertise, but before you buy make sure it pays a profit.

2 Reciprocal Linking

Many people focus on linking in order to improve their search engine
rankings. That’s important but don’t forget that the links themselves can be
one of your biggest sources of traffic!
Probably the easiest way to invite links (apart from searching out related
sites and writing to each one) is to add a "link" section to your pages where
webmasters can choose a banner, button or text link to place on their site.
On the same page, they can also submit their own site for linking. That
should help you swap links without being swamped by sites looking for free
placement.
The most critical factor when requesting a link though is where the site
places it. Links on the home page always do better than a link buried on one
of the internal pages and a good banner or graphic link on a site with content
related to yours will usually get more clicks than a text link.
If you find that your links aren’t appearing on the pages you want, there are
a couple of simple remedies that you can use.
The first is to ask for a better position! If you have a good relationship with
the webmaster or if it’s a small site, there’s a good chance that they’ll agree.
It certainly won’t hurt to ask.
Not everyone is so generous though, and another option is to offer
something in return. A link in a similar position on your own site can make a
good deal if your sites are of similar size but you can also offer content or
even a special page for that site’s users.
If you have a site about furniture for example, and you want a link at a top
directory for home furnishings then you could create a special welcome page
for users of that site to draw them deeper into yours and deliver targeted
ads. You might even want to go as far as creating a sort of co-branded
version of your site for their users to click into. As long as you’re getting paid
when the users click on the ads, what do you care whose design they’re
looking at?

3 Send A Friend

There’s nothing like viral marketing to promote your site! It’s free, it comes
with trusted recommendations and it gives you great CTR.
Each of your content pages should have a link marked "Send a friend" which
opens a form so that the user can send your URL onwards. Until Google
allows ads in email, there’s little point in AdSense members sending actual
content but there’s no reason why you (or your users) can’t send links to
pages with ads.

4 RSS Feeds

One of the challenges of keeping your user base is that readers can be pretty
forgetful. Adding an RSS feed to your site is a great way to let people know
that a new post has gone up and that they should stop by and take a look
You’ll want to make sure that your headlines are attractive and inviting.
Many users don’t look past them, so if they don’t do the job, the post won’t
be opened or read, and the user won’t click to your site. Images can also
help your feeds to stand out.
It’s rarely a good idea to send more than RSS post to a subscriber each day.
The most common reason that users unsubscribe isn’t poor content or too
much advertising, but too many posts.
One good strategy then is to divide your RSS feeds by theme and let
subscribers only receive posts on the topics that interest them most. If
you’re writing about a range of different themes, that should already help to
keep the deliveries down to a manageable level.
The only other choice you’ll have to make is whether to include the whole
post in your feed or just a teaser to bring people to your site. When the goal
of the feed is to get people back to your site to click the ads, you might think
that there’s little point in giving them the whole article in their feed reader.
But readers will often unsubscribe if they can’t see the whole article. That
would reduce your subscriber base. You might be better off giving them the
whole article and inviting them back to your site to add and see comments.
Test both options and see which works best for you.

5 Offline Marketing

One of the biggest mistakes that people make when they build an Internet
business is to forget that there’s a world outside the Internet! Just because
you make money out of traffic doesn’t mean you have to source all of that
traffic online.
You should make sure that your URL is listed on all of your marketing
material: your business cards, Yellow Pages ads, flyers, envelopes, freebies
and just about anything else you can think of.
You should certainly have your site address in your email signatures.

6 Promoting Your Blog

I’ve talked quite a bit about blogging in this book, mostly because I know
from experience that it’s possible to make a very nice income from a good
blog but also because a lot of people aren’t making the most of the blogs
they have.
If you’ve got AdSense on your blog, there’s a whole range of different things
that you can easily do to increase your traffic and earn extra cash.
The first thing you should do is make sure that your blog is set to ping
rpc.pingomatic.com as soon as you’ve updated. Pingomatic.com offers a free
all-in-one pinging service that covers all the large blog directories and search
engines. On Blogger.com, you can find this in your settings; other blog tools,
such as Movable Type and Wordpress have a similar option.
You should also set up an RSS feed to let people know when you update.
Apart from the fact that you can now place ads on your feeds, it will also
keep your regular users coming back to see more ads (and to see your latest
posts).
Instead of linking to the previous month’s or the previous week’s posts, each
page should also have its own link. Sounds obvious, right? And yet how
many blogs have you seen with one link to about twenty different entries?
One link per entry means more pages for ads, better links from external sites
and higher search engine rankings.

You should certainly comment on other people’s blogs, especially those that
write about the same sort of things as your site, but ultimately the best way
to get traffic to your blog is to make it good. If your writing is dull or difficult
to read, it doesn’t matter how hard you push it, no one will want to read it —
and those who do stay won’t stick around to click the ads.

7 Public Relations And Publicity

Just about all of the methods that you use to bring people to your site will
cost you money. You’ll have to pay for ads on other sites, you’ll have to give
up valuable real estate on your site to lists of links and you’ll have to decide
how much you want to pay for an AdWords campaign or to get yourself
promoted through Overture.
It doesn’t have to be of course. You can pay a PR expert to publicize your
site for you and place articles in the press on your behalf... but it’s not
necessary and they can be too expensive for most sites, especially at the
beginning.

Or you can simply create a good quality press release yourself, fax it out to
the media and wait for reporters to call.

Sound difficult?

It really isn’t. A press release is just one page and will take between twenty
and forty minutes to write.
There are a number of rules you have to follow: you need a gripping
headline; you have to include a quote; and you have to be available for the
interview to name just three. Most importantly though you have to have a
story the press wants to run.
Telling them that you’ve just launched a new site isn’t going to cut it. Telling
them that your new site is going to set a new trend or change some people‘s
lives just might.

Think about the effect that your piece of "news" will have on the public and
you’ve got the beginnings of a great story.
And what do you get in return for doing that? Well, not only do you get the
name of your business in the press, you also get the halo that comes with it.
When you’re in the media, people assume that you’re an expert. You become
the number one source for whatever your website offers.
And to underline that fact, you can even put a button on your home page
that says something like: "As Seen On CNN!"

Sound good?

The real expert on marketing through free publicity is Paul Hartunian. This is
the guy who bought a hunk of wood that had been cut from the Brooklyn
Bridge during renovations, cut it into one-inch cubes and wrote a press
release with the headline "New Jersey Man Sells Brooklyn Bridge For
$19.95".
He was on CNN for two days and the story was run as far away as Peru.
He now lives on a 30-acre estate and teaches people how to use publicity for
their businesses. You can order his publicity kit at www.hartunian.com.

What Is AdSense?

Before signing up to AdSense, it’s important to understand what you’re
signing up to. Many of the principles and strategies that I describe in this
book make the most of the way that AdSense works. If you can understand
where AdSense are getting their ads, how they assign those ads to Web
pages and how they fix the prices for clicks on those ads or for ad
appearances on those pages, you’ll be in a great position to manipulate
AdSense in a way that gives you maximum revenues.
Unfortunately, I can’t really do that.
Much of the way that Google runs the AdSense program is kept under wraps.
I know a few things — and enough to do a great deal with our AdSense ads.
But I don’t know it all. No one outside Google does. And for good reason. If it
was clear how Google figured out the content of each website and which ads
suit that site best, there’s a good chance that the Web would be filled with
sites created specially to bring in the highest paying ads instead of sites built
to bring in and inform users.
People do try to build sites for ads not content, but they tend to make less
money than high quality sites that attract loyal users who click on ads.
The fact is, we can make the most of both AdSense and our own ad space
without knowing the algorithms that Google uses to assign ads and pay sites.
That’s because AdSense is pretty simple. At the most basic level,
AdSense is a service run by Google that places ads on websites. When
you sign up to AdSense, you agree to take the ads that Google gives you and
receive a fee each time a user clicks on that ad (or for each thousand ad
appearances the ad receives on your site, depending on the type of ad).
The ads themselves come from another Google service: AdWords.
If you want to understand AdSense, you will need to understand AdWords.
Advertisers submit their ads to Google using the AdWords program. They
write a headline and a short piece of text — and here’s where it gets
interesting — they choose how much they want to pay.
Advertisers decide on the size of their advertising budgets and the amount
they’re prepared to pay for each click they receive. Google then decides
where to put those ads.
So a company that has a website selling handmade furniture might create an
ad that looks like this:
Handmade furnishings
From baby cribs to walnut
bookcases, we do it all.
Traditional quality, low prices.
www.handmadefurnishings.com
The company’s owner might then say that he’s prepared to pay $1000 a
month for his advertising budget but not more than $1 for a click. He can be
certain now of getting at least a thousand leads a month.
But that’s where his control over the ad ends. Google will figure out which
sites suit an ad like that and put them where it sees fit, charging the
advertiser up to a dollar a click until the advertiser’s budget runs out. (Of
that dollar, how much the publisher receives is a Google secret. The New
York Times has reported Google pays publishers 78.5 percent of the
advertising price per click. The figure hasn’t been confirmed but it is around
what most people in the industry expect that Google pays.)
That makes AdWords different to more traditional form of advertising. In the
print world, an advertiser chooses where it wants to place its ads and decides
if the price is worth paying.
The newspaper too decides how much it wants advertisers to pay to appear
on its pages. Any advertiser that meets that price gets the slot and the
publisher always knows how much his space is worth.
Neither of those things is true online.
When an advertiser signs up to AdWords, he has no idea where his ads are
going to turn up. When you sign up to AdSense, you’ve got no idea
how much you’re going to be paid for the ad space on your page.
You leave it to Google to decide whether to give you ads which could pay just
a few cents per click or ads which could pay a few dollars per click.
Google says that it always assigns ads in such a way that publishers
receive maximum revenues, and that advertisers get the best value
for their money.
So if you have a site that talks about interior design and which mentions
"homemade furnishings" a great deal, Google will assume that your readers
will be interested in the sample ad above. But that won’t be the only ad that
could appear on your page. There could be dozens of others. Google will give
you the ads that it thinks will give you the highest revenues.
That might not be the ad with the highest possible click price though. If a
lower paying ad gives you more clicks and higher overall revenues, you
should find yourself receiving that ad instead.
In theory then, you could just leave it to Google to decide which ads to give
you and at which price.
In my experience though, that just cuts you out of a giant opportunity. You
can influence the choice of ads that you get on your page, both in terms of
content and in terms of price. You can certainly influence the number of
clicks you receive on those ads. Google leaves that entirely up to you — and
it’s a crucial part of the difference between earnings that pay for candy bars
and earnings that pay for cars.
In short then, while signing up for AdSense can be both the beginning and
the end of turning your site into income, if you’re serious about making
serious money with your site, it needs to be the beginning. You’ll want to
make sure you’re not getting low-paying ads, and you’ll want to make sure
that you’re getting the clicks that turn those ads into cash.
If you want an in-depth look at Google AdWords, I recommend Perry
Marshall’s training materials.
2.2 Signing Up Made Easy
First though, you have to sign up. Here’s how you do it.
The sign-up page asks for a relatively small amount of information, not all of
which is as obvious as you might like.
First, you’ll have to tell Google whether you want an "individual" account or a
"company" account — whether you’re a company with more than twenty
employees or practically a one-man show that’s just you and up to nineteen
others. That’s important for just one reason: it tells Google where to send
the money. Take a business account and the payments will be made in the
name of your company; take an individual account, and they’ll be paid
directly to you.
You’ll also be able to choose between three different ways of receiving your
money: Electronic Funds Transfer, local currency check or Secured Express
Delivery. In general, it’s better to get your money by direct deposit
using the Electronic Funds Transfer; Google charges for express mail
checks.
(What you won’t be able to choose is whether you’re paid per click—on a
"CPC" basis—or for every thousand times you show an ad—on a "CPM" basis.
Google decides that for you. Some ads will be CPC and others will be CPM.)
The next piece of information that Google demands is your URL. There’s only
room for one URL, which can be confusing if you have more than one site
and want to put AdSense on all of them. Don’t worry about it. It won’t affect
how you use AdSense at all, so just submit your biggest site for now.
The next question is about whether you want content-based ads — the type
of small text ads I’ve been discussing so far, search ads or both. (Content-
based ads are better but I’ll tell you how to benefit from each so I
recommend that you choose both.)
Once you’re approved, you’ll just have to copy and paste a small piece of
code into your website and you’re done!
2.3 Google Policies
AdSense works. I know it works because I’ve got the stats, the checks and
the bank balance to prove it. And all of the methods that I used to increase
my AdSense revenues were completely legitimate and in line with Google’s
policies.
That’s important. It is possible to cheat AdSense. But you’d have to be crazy
to do it. You can make so much money working within Google’s rules that to
risk getting thrown out by putting ads on pages without content or by
persuading users to click on the ads is just plain crazy.
I’ve put a detailed list of Google’s "do’s and don’ts" at the back of this book.
The things to look out for in particular are:
Code Modification
You have to paste the AdSense code onto your site as is. And you don’t need
to do anything else! Your AdSense account will let you play with colors and
placements (and getting those right is what will really rocket your income) so
why bother playing with Google’s HTML? It’s not necessary and it could get
you a lifetime ban.
Incentives
When the ads appear on your page, you have to leave them completely
alone. You might be tempted to tell your users to "click here" or support your
sponsors but if Google catches you, they could well cut you off. They want
people to click because they’re genuinely interested in the ad. Get your
strategy right and they’ll do just that.
You can encourage your users to download the products your referral buttons
promote or to use your search bar, but never encourage your users to click
your ads.
Google is pretty picky about where the ads are displayed. They don’t want
advertisers complaining to them that their services were being promoted on
a site that supports gambling or is filled with profanity or contains more ads
than content. If your content doesn’t come up to scratch, you’ll need a site
that does.
Prohibited Clicks
And nastiest of all are the people who either click on their own ads or create
programs to do it for them.
The bottom line is that you don’t need any of this stuff. Maximizing your
revenue within the rules is a breeze! As Easy as 1-2-3!
The bottom line is that there are three ways to increase your AdSense
revenue.
1. By Tweaking the Ads
to make them more appealing to your visitors;
2. By Optimizing your Website
for better AdSense targeting (or what the Google folks call 'content
relevance');
And the only sure-fire way to get 1 and 2 right is by
3. Tracking Visitor Response.
If you don't know what works (and what doesn't work) in trying to increase
your AdSense revenue… you're shooting arrows in the dark!
The right tracking tools can reveal a great deal about your visitors and
answer fundamental questions such as what they're looking for and
what makes them 'click'. Once you've figured that out, bingo! You're on
your way to big AdSense bucks!
But it isn't as straightforward as it seems. If it were, there wouldn't be so
many grumpy people on AdSense forums, complaining about their low
AdSense earnings.
It's not that they aren't doing anything about it. They simply aren't doing the
right things.
Let me assure you that in the time that I have been using AdSense, my
earnings have only gone up — and so will yours, if you apply all my
techniques seriously.

My Experiments with AdSense

I signed up with AdSense in June 2003, starting small by serving AdSense off
just a few of my pages.
By the end of the day, I'd delivered several thousand AdSense impressions —
which netted me the princely sum of… $3.00. I didn’t exactly burn down the
house.
While I didn’t see a great deal of potential based on this initial figure, I
figured it couldn’t hurt to place AdSense code on more pages. Over the
period of a couple months, I increased my impressions 25-fold, but the clicks
just weren’t happening. That was when I hit my lowest point as an Internet
publisher. My click-through ratios were so bad, I needed thousands of
visitors to net about $30 per day.
At that point, I knew something had to change — and I was going to change
it!
It was as late as April 2004 — ten months after I signed up with AdSense —
that I had my eyes opened to what I had been missing all along. It was one
of the "Ah-Ha!" moments where I felt as though I was being hit by the
proverbial two-by-four. Immediately, I began experimenting with my Google
ads, testing various placement and colors to see if my assumptions would
hold water.
The results were fast — and fantastic!
By applying the same easy tweaks discussed in this book, I nearly tripled my
click-through rate, and my income shot up to $600 PER DAY! I still
remember that golden day in April 2004 — and for me there's been no
looking back.
From my early days of being an "AdSense nobody" to becoming a leading
AdSense guru, when a five-figure monthly income no longer surprises me…
it's been an eventful journey full of learning experiences.
Little cogs run the AdSense machinery!
It's easy to get carried away when you're making so much money. But I
never lose sight of the little things that make me big money with AdSense.
Every AdSense partner — however big or small — knows that at the end of
the day, it all boils down to one thing: stats! Your AdSense stats might not
be amazing to start with, but make it a habit to go through it with a fine-
toothed comb. As you start making sense of those 'little numbers'… the big
checks with follow!
Stats are the holy grail of Internet Marketing. This is a real screenshot of my
AdSense stats page taken back in 2004. You can see what I was making daily then—
and believe me, I’m making much more now—but specific details such as CPM and
CTR have been blacked out in keeping with Google's terms of service.
Hitting the AdSense Jackpot!
As you can see, today AdSense takes care of my car payment, mortgage,
cable bills and a whole lot more besides.
Aren't you dying to know…
WHAT was it I did to AdSense — and my website — that turned it overnight
into a cash-cow on steroids?!
More importantly, what can YOU do to shoot your AdSense income through
the roof- right NOW!
My advice to you is quite simple...
Don't be passive about your AdSense income; work hard to increase it. But
before you try out that hot new idea you read about at an Internet Forum, be
sure to check out Google's AdSense TOS. Some web publishers have forever
relinquished their fat AdSense paychecks, just because they were too busy to
pay attention to something so fundamental to their AdSense survival.
I like to play by the rules and have taken adequate care to ensure that my
AdSense tips and tweaks are legit. Making what I do from AdSense, I have
little incentive to go on a rule-breaking spree and get my AdSense account
suspended.
For many Internet site owners, AdSense is like the goose that lays the golden
egg. Take good care of your goose — don't slaughter it in the mad rush to
increase your AdSense income!

How To Make More Money With Google AdSense

Google wants a slice of your traffic. And they're willing to pay big bucks!
For those who have been complaining of high traffic and low sales, there's
simply no better way to cash in on those hard-earned visitors to your web
pages.
AdSense makes it so easy!
There's no complicated software to install, no need to scout for affiliates,
nothing to buy and no need to even have a merchant account. So…
Why isn't everybody doing this? More importantly, why isn't everybody
making the most of it?
It's "Hidden Money"
"Seeing is believing", they say. Most webmasters love to obsessively track
their visitors, earnings and CTR's several times a day. They love to see
what's there, but they often miss what can be.
AdSense doesn't give you ultimate control over which ads are served, how
the ads are rotated or what each click is worth. That's a good thing, because
it's hands-free income.
But many webmasters still think that once you've stuck the AdSense code on
your page, there's little you can do except wait and watch.
Nothing could be further from the truth! Google gives you a great deal of
control over your ads, and especially their visual or graphic elements. By
tweaking these elements to your advantage, you could easily — in as little as
a few minutes — multiply your click-throughs many, many times over!

How To Insert Your Adsense Pub-ID Into An Adsense Ready Wordpress Theme

Every since I put up The Ultimate List of Adsense Ready Wordpress Themes, I’ve received some emails asking how to change the Adsense codes in the Themes.
It goes without saying, I hope so anyways, that you’ll need an Adsense account. If not, go get one first before trying this.
I’m going to try and explain it here, step by step. For this example, I’ll be using the Ads Minded Theme.

1. Choose an Adsense Ready Wordpress Theme. You can get one by cliking the link above.

2. Download the theme, choose it in your Wordpress control panel under "Presentations".

3. Once you’ve selected the theme you want and it shows up on your site, go to "Theme Editor" under the "Presentations" button.

4. The Adsense Code can be in different files depending on which Theme you choose. The Theme developer will tell you which files contain the Adsense code. You normally find this either on their website or in the readme.txt file.

5. Once you find the Google Adsense code in the file, highlight the existing code and replace everything between the tags with your own code. Now save the file. That’s it. The code in the Wordpress Theme should be your own.

DO NOT CLICK ON YOUR OWN ADS! It’s against Google Adsense TOS and can get you banned. I know it can happen sometimes when you’re working on a site and you do it without thinking. If that happens, you might want to contact Adsense and let them now what happened.
To make sure that the correct ads are showing, I monitor my Adsense ads in my control panel and make sure impressions and clicks are showing up.

Let’s say you have www.123abcdef.com with adsense on it. You’ve just used a new blog theme and inserted your adsense code into the theme. Let’s also assume that you’ve been receiving impressions and clicks so you know you have traffic. If you stop receiving impressions and clicks after inserting the code, you may want to redo it. Chances are it’s not counting.
Good luck and have fun with these Wordpress Themes and Google Adsense!

Making Money Online in Pakistan!

Blogging is no more a new phenomenon in Pakistan. Many Pakistani online users are writing their own and rest are reading others' blogs and interacting in meaningful ways. Their voice is being heard in the blogsphere. Getting paid for blogging is still a new idea in Pakistan though.There are reasons for this. Ironically, corporate Pakistan is yet not aware of blogs as economical, effective and interactive marketing tool. Like anywhere else, blogs can be a welcome mat for local businesses to reach out across the world but this has not started happening yet.

Which is why Pakistan blogsphere can be characterized by only anti-establishment, noncommercial write-ups and rants. Exceptions aside, Pakistan blogs are mainly personal where bloggers post purely because of their own interests.

One wonder why local businesses have failed to notice the growing readership and influence of these Internet postings and the buzz corporate blogging can create particularly as a process of Search Engine Marketing, targeting online segment of consumers. But this is not about how Pakistani businesses can harness the power of blogs to reach out.
This is about the options available to Pakistan bloggers to get paid for their work online.Payments by most online advertising programs and affiliates are made through Paypal - widely used online money transfer service. Sadly, Paypal is not available in Pakistan so far. This alone puts Pakistan bloggers at a great disadvantage because without paypal account they cannot join most of the programs.T

hat said Pakistan bloggers are exceptionally good (and I am not being ethnocentric here). They have acumen for corporate writing. Their language and blogging skills and networking capabilities can be compared with any bloggers' community in the world. Internet coverage and users base is constantly growing. Even trend to shop online is taking off. Given chance, all this can indirectly help in efforts to make making through blogging.Despite the odds, some of the savvy Pakistan bloggers are already using different methods to make money from blogs; Google AdSense advertising program being the first choice. Google pays through check and is liberal in taking small blogs in their program. Only recently, Google has started paying in Pakistan through Western Union and now bloggers here don't have to wait for 40 long days to get their checks cleared through normal banking channels or pay them $ 7 for every transaction.

Google's AdSense program, which started in 2003 and pays Web publishers including bloggers based on how many times advertisements on their sites receive clicks. Google places the ads on participating Web sites using contextual word matching, in an attempt to ensure that the advertisements relate to the content on the page. Users' friendly AdSense also offers the opportunity to monetize site searches while providing a powerful, fast search engine for blogs sites. Google places relevant ads along with search results pages.

Clicks on these ads also earn the site owner revenue. Earnings are not big mainly because there are not many local ads in Google's AdWord inventory. "Things are changing," says Badar Khushnud, Google country representative, "as Pakistan businesses have started using AdWord program."AdBrite and Bidvertiser - both click based advertising programs that make payments through checks - closely follow AdSense.Bloggers can also make money through "affiliate networks," which, in contrast to Google's automated system, allow blog writers to choose which advertisements to put on their pages.

They also can be paid based on how often ads on their sites lead to sales rather than how often the ads receive clicks. I have experience with Text Link Ads (they pay through check) and it is fun working with them. They sell space off my blogs and I have control over what appears on my multiple blogs.Then, businesses and organizations from all over the world offer to pay bloggers for mentioning them, their products and or services in blogs in order to create an online buzz, get more traffic and better page rank.

Many online services like Pay Per Post, Sponsored Review, Loud Launch - paypal required - and Reviewme to name just a few, have come up. These services manage growing demands by advertisers and arrange supply through interested bloggers. Few months ago, I had signed up for Reviewme because they also pay through check. Reviewme offers products or services for review. I write about whatever I like and they pay me fifty percent of what they charge the advertisers. This arrangement works fine for me.

I have tried with merchandising through my blogs as well. Attempt to sell my own books (and the one I had translated) was a good experience. While I did not have a lot of success with merchandising - I am sure other bloggers can see this as an opportunity to make some money from blogs by selling products. That is not all. Bloggers can sell branded products whatever way their entrepreneurial heart desires using CafePress by creating and adding online store's link to blogs and CafePress will do the rest.

There are so many more ways to earn money by blogging for those who are interested in earning using blogs. Driven by demand, more advertising programs, affiliates and sponsors and others are coming up every day. Bloggers can experiment with different programs that suit them and can create diverse stream of earnings.

A word of caution; earning through blogging does require persistent postings of quality contents and blog promotion. Best is to keep blogging for joy and monetize blogs on the side; keeping money making expectations realistic. It is a long and slow process.

Only "17 percent of most popular bloggers in NYC earn more than thousand dollars a month. That leaves a whooping 83 percent earning less," revealed a NYC Blogger Summit Survey earlier this year. But again these figures are relative.Blogging is a creative activity and fun. Most bloggers enjoy blogging. That is why they are blogging in the first place. Now let's think about getting paid for blogging.

Improve your Adsense income

Long time readers know that Darren is a big fan of split testing ads to improve your earnings. I took this advice to heart, and wanted to show you some real world results that I got on my own blog.

In this post Brian Armstrong from StartBreakingFree.com shares some tips on using Split Testing to increase his AdSense earnings.

Feel free to take these results and apply them to your own site. Or better yet, do some of our own testing and improve on them even more!

I split tested 3 separate regions of my site and looked mostly at eCPM to compare them. If you aren’t sure what eCPM is click here. I think it’s better to use eCPM than click through rate (CTR) because it incorporates not just how often it’s clicked, but also how much you make per click.

Different Ways to Get Visitors for Website!

The key to success in making money online is simply traffic. However attracting traffic is not as easy as you may think and in fact only some people are successful in acquiring enough traffic that make good money online whereas the rest of us are failing desperately.Even though there are many ways you can acquire traffic but none of them is given for granted as you have to spend some amount of money, time, and efforts to work on it. The following lists are ways to attract traffic.

Search Engines:

Listing your websites or blogs in the search engine is the most basic and a must way to attract traffic. This is the first gateway how people find your websites/blogs before putting them in their bookmarks. However in order for them to find it, your sites should contains the right keywords they are searching for. Having popular keywords will give your sites the advantage to be found more often as many people are searching for them for example Britney Spears, American Idols, Blogging, etc. You can use free Wordtracker Tools (download guide here), Google Adwords, and Overture to help you identify the most searched keywords on the internet.Although popular keywords may help people find your site easily but it is not enough to hold them stay at least of a while and read all the pages of your sites/blogs. People will not read something which is not informative and unrelated to their interest instead they will go away quickly and never return. So by providing quality, informative, and related interest contents they will stay and may even bookmark it for future reference.So if you want to success in search engines get the right keywords and provide quality contents to solve people's problems.

Directories:

Submitting your sites/blogs to directories will increase the possibility of people finding your website through the directory. In addition by adding your site to popular directories can also increase your sites' page rank because of the directory popularity. Thus this will help to increase visibility of your site on the search engines. There are plenty of directories for blogs and websites on the internet you can search in My Home Page Friend (you get paid to search with them).

Forums:

By placing a link on your forum signatures you are helping your sites/blogs highly visible to the forums communities. This signature will appear automatically in every time you participate in discussion activities. Therefore the more active you participate in the forums the more visible your site/blog links are to the communities. Acquiring new friends in the forums enable you to share with them your sites/blogs can also help increase traffic to your site. Especially friends are very loyal to visit other friend's sites.

Social Network:

Very similar to forums where you can increase publicity of yourself and people know what you are good at and they will come to your site. Making new friends sharing your site with them also increase your site visitors. Popular social network are Myspace, Facebook, Friendster, Hi5, Mylot, Apsense, Yuwie. There are many more you can search them in My Home Page Friend (you get paid to search with them)..

Social Bookmarking sites:

This is the new ways of bookmarking a site instead of using the traditional bookmark on our browser. Social bookmarking sites allow us to share our bookmarks with others or friends within the same bookmarking sites. As a result the sharing process somehow can help your site attract traffic. Among the most popular social bookmarking site include Squidoo, StumbleUpon, Digg, and Del.Icio.US. More list on Wikipedia here…

Link Exchanges:

Having link exchange to other websites with similar interest can increase your page rank in the search engine. Especially websites that is already having higher page rank, that certainly make yours go higher quickly according to their page rank. Beside it also bring you traffic as people who visited their site might click on your link. So ask for link exchange with others who have similar topic as yours. Here is the list of link exchanges that I used Back link, Link Machine, Ad-Network, Receive Links, Build Reciprocal Links, Link Wizard, etc...

Paid Advertising (PPC, CPM):

Most professional bloggers actually do not make traffic for granted just by writing anything they like on their blogs. But rather through various ways of paid advertising such as paid per click or banner advertising in Google Adwords, popular websites, popular directories, advertising websites.

I recommend joining some forums or social network where traffic are based on friendship loyalty, therefore the likely hood for them to visit your site are more frequent because they feel connected to you.

How To Get Your Google Adsense Account Banned

I was browsing the affiliate marketing forums last night and saw several new post about people who got their Google Adsense accounts banned. I see these types of post all the time and it leaves me scratching my head. It’s not difficult to follow the Google Adsense Terms Of Service.
From what I’ve been able to tell, there are two types of people who get their Adsense accounts banned.

Those who deliberately push the limits. They know there’s a chance of getting their accounts banned and they’re not surprised when they get the notice.
Those who do not take the time to read the TOS and are crushed when they get their banned notice from Google Adsense

Group #1 is understandable and most of them know the risk. There is no excuse for Group #2. It’s your responsibility as a Google Adsense Publisher to know the Google Adsense Terms Of Service (TOS).

Here’s a quick list of the ways you can get your Google Adsense account banned.

Click on your own ads. Sure, accidents happen. But if you’re so "clumsy" that you click on your ads 20 times in 10 minutes, you probably need to be banned. If you do accidentally click on your ads, contact Google Adsense immediately and let them know what happened.

Put Google Adsense on websites that have questionable or banned content such as Hacker, Warez, Porn, Drug and Gambling sites.

Showing Adsense ads on Registration or "Thank You" pages.

Sticking ad relevant images next to your Adsense blocks. For example, tricking people to click on your ads by putting pictures of cell phones next to an Adsense block showing cell phone ads.

Registering multiple accounts. I’ll just say it’s possible to have multiple accounts legitimately.

However, for most of us, one account is all they will let you have.

Registering an account after you have been banned. See above.

Taking part in a "Adsense Click Ring". These are groups of people who click on other members ads. Google is smart enough to figure this out folks!

Putting Google Adsense on Pop Ups that keep generating other pop ups when a user tries to close them. This gets a lot of Adsense Account holders. This increases your "impression rate" thus messing with your data that Google uses. The best thing to do is to not put them on pop ups anyway. Google also does not want their ads on Pop Unders.

Asking other people to click on your ads. Google says not to do it, so don’t. Simple as that. I’ve seen video’s and other forms of advertisements where goons asked people to click on their ads. It’s my opinion these people need to be banned!

Disclosing click through rates, earnings per click and impressions. Although I don’t agree with this one, Adsense TOS says not to do it, so I don’t. Their money, their rules.

Using malicious automation software such as ‘bots’ to click on your ads. Again, it doesn’t take a rocket scientist to know this is bad. I don’t feel sorry for these types of people either.

Putting Adsense on pages with no content. Some people will put up pages with nothing except ads on them.

Hiring overseas workers to click on your ads. There are companies/individuals who do nothing but click on Adsense ads. Do you really think Google can’t figure this one out?

Creating Made For Adsense Websites. Google is beginning to really crack down on websites that are made just for Adsense.

Putting Adsense ads on Hate websites. Bad business, don’t do it.

Keyword stuffing pages. Google considers this a No-No and may yank your account for it. I use to see this a lot with Mesothelioma pages. (FYI, Mesothelioma use to be one of the highest paying keywords on the Internet)

Putting Adsense on websites that promote guns & ammo, beer or hard alcohol, tobacco, prescription drugs, copyrighted infringement content, knockoff clothing or goods and sites that distribute term papers or essays.

Using excessive profanity. I’m not sure who decides what "excessive" is, but Google will ban your Adsense for it damnit!

There are more, but the ones listed above are the ones I see violated the most. Here’s a link to Googles policy terms. https://www.google.com/adsense/policies and here is their Terms and Conditions page https://www.google.com/adsense/static/en_US/Terms.html
Long story short, if you value your Google Adsense account, play by the rules!
I don’t agree with all of the rules above, but like I say, it’s Google’s money, you have to play by Google’s rules. All the more reason all website and blog owners should diversify their sites income generating streams. If you live by Google Adsense, you might find yourself dying by them.
Update: Although not the reason I originally wrote this article, I decided to include it in eMom’s Group Writing Project, go and check it out, you’ll find a whole host of great articles.
If you’re like most of us, you want to know how to make the most money from Google Adsense, I can’t recommend the book "Google AdSense Secrets - 3rd Edition" enough. The tips and tactics I learned from this book helped my Adsense earnings increase far more than I thought they ever could. Give it a try, I know you’ll find it profitable.

Once you have the book, use an Adsense Ready Theme from list and you’re on your way to creating wealth through the Google Adsense system.

How To Set Up Multiple Adsense and Adword Accounts

It still surprises me how many people haven’t figured this one out yet. It’s really simple. For those of you who haven’t figured this one out yet, I’m going to tell you how to set up multiple Adsense or Adword accounts.

First off, for those of you who are screaming that Adsense only allows one account per person, pipe down, you don’t know what you’re talking about. Sure, Adsense would like for you to only have one account, but wanting something and requiring something is two different things.
Why You Should Have Multiple Adsense and Adword Accounts
To set up multiple accounts, you need the mindset of an Entrepreneur. Think like a business owner.

I have a couple companies that I own and run. Each company has it’s own Checking, Savings and Credit account. Do you know what nightmare it would be to try and run these companies from one checking account? Do you think Donald Trump runs his empire from one account? No and neither should you, especially at tax time.

Come tax time, you’ll be thankful that you had one Adsense and Adword account per company. It’s a real bitch trying to sort out income streams from several companies with one Adsense account.

Setting Up Multipe Adsense and Adword Accounts
Fist off, you’re going to need a P.O. box. I prefer to use mail companies like The UPS Store. By using a mail company, your address can say "Suite 101″ instead of P.O. Box 101. Which address would you rather do business with?
So to get started, you ideally want one Adsense and Adword account per company. So you’ll start off by filing a DBA at the county seat (for U.S. Citizens) if you don’t already have a tax id number.

Once you have you DBA paperwork finalized (depends on the state/county you live in) you can then go to the IRS and obtain a tax i.d.
The IRS really discourages an individual from having more than one tax i.d., but it is possible. Ask your accountant or attorney about the pro’s and con’s because I’m no expert when it comes to taxes. That’s why I hire professionals to do it for me and you should also.
Now that you have your tax i.d., go to Google and sign up for an Adsense and Adwords account for each company you own. I also use a different email address for each company. Each company will naturally have a different mailing address if you’ve done your work right.
Yeah, it’s that simple!

Some have worried about using their Adsense and Adword accounts from the same I.P. I haven’t seen this to be a problem. If it were, every SEO company out there who had multiple Clients using Adwords would be in big trouble. Set your accounts up legitimately and don’t worry about it.

This is the legitimate way of setting up multiple Adsense and Adword accounts. There are many ways to do it non-legit

How to get new Google Adsense ID in Pakistan, India and rest of the world?

Getting a Google Adsense ID in Pakistan, India, Bangladesh and other Asian countries was not difficult prior to some new geographical restrictions imposed by Google Adsense. But now new publishers especially bloggers are finding it extremely hard to get the new Adsense IDs. A lot of bloggers are complaining that their Adsense application was not approved due to lack of quality content at their blogs. Here is a good news to you all!!!

I would like to share a Proven way to get new Google Adsense ID anywhere around the world. Just follow these steps and get your Adsense ID for sure (provided you comply with all Terms & conditions of Google Adsense).

Step 1
Sign up for new Gmail ID here.
https://www.google.com/accounts/NewAccount
(skip this step when you already have Gmail ID with no Adsense Account).

Step 2
Sign up for new Flixya Account using your Gmail ID.
When you fill the signup form Flixya will ask you:
Do you already have a Google Adsense account?
Select: No
Click on Signup for Adsene Button. (Which will appear next)

Step 3
Fill in the Google Adsense Application Form. (Which will automatically appear once you fill out the previous form)

Instructions:
Make sure you use exactly the same name and address as it appears on your government issue NIC or other official document like driving license etc. It will make it easier if you do not receive Google Adsense Pin at your address and you can provide them the Scanned copy of proof of your address to remove payment holds.

Google Adsense does not issue two ore more IDs at the same address (In some countries like Pakistan, India etc), so kindly make sure that if somebody else in your family already have the Google Adsense ID try using some other address where you receive the pin and then you can change address to your original one.

Confirm your correct postal code here (Pakistan Only)
http://en.wikipedia.org/wiki/List_of_Postal_Codes_of_Pakistan
Now verify your email address for Flixya and Adsense.
Fill out the complete form and submit your application. Normally it takes around 3 days to get your Adsense ID.

This is a tested method of applying for Google Adsense ID and it is much easier as compared to creating a blog first and then applying for Google Adsense ID.

Google Adsense ID has become a golden key to unlock the treasure of free online income which you can use it for your multiple websites, blogs or other Adsense revenue sharing websites as already discussed in http://pak-karobaar.blogspot.com/

Google Adsense Revenue Sharing Forums

Online money making from Google Adsense in Pakistan is no more a dream, its just getting easier and easier day by day. Don’t worry if you do not have a website or a blog, you still can earn money online from Google Adsense in Pakistan or anywhere else for that matter. Google Adsense Revenue Sharing Forums are becoming the hottest online money making techniques where you do not have to worry about nitty-gritty of web development, search engine optimization, blogging etc.

All you need is a Google Adsense Publisher Code which you may get one from www.google.com/adsense (You might need to develop a free website jut to get the code) and after getting the publisher code simply join any of the following Google Adsense Revenue Sharing Forums : -

http://www.no-scam.com/
http://www.webmaster-talk.com/
http://forums.digitalpoint.com/
http://talk.iwebtool.com/
http://www.webmasters.org/
http://www.webtalkforums.com/
http://www.seomeeting.com/
http://www.httppoint.com/
http://www.internetmarketingforums.net/

What’s in it for you?
Well, to be honest simply join the Adsense Revenue Sharing Forums with the intention of learning about any thing that you are interested in, and keep asking questions and posting answers in the forums. Slowly but surely you will learn and earn from these Google Adsense Revenue Sharing forums. Again, the only investment you are making is your time…so there is nothing to lose!!

How It Works?
Google Adsense Revenue Sharing Forums are purely Cost Per Click (CPC) websites which is the amount advertiser pays to Internet publishers for a single click on its advertisement which brings visitor(s) to its website. The forum uses Google Adsense to automatically serve relevant ads for the content that members create. Google pays AdSense publishers on a per click basis. Google is one of the leading CPC network in the industry and depending on the content and the Location, they pay from 20 cents to several dollars per click.

If you have an AdSense account then you will have the ability to credit your account with the ads served on threads in forum your start or participate in. 50% of the time, your ads will be displayed and 50% of the time, webmasters ads are displayed (It may vary from forum to forum). If any one click on the Ads by Google then you will be paid for each and every click. Simple isn’t it?

Guidelines to join Google Adsense Revenue Sharing Forums:

a. You should have a Google Adsense Publiser’s Code (pub-xxxxxxxxxxxxxxxx) in forums profile.
b. It is recommended to have a separate Google AdSense Channel ID for every forum (Just for tracking purpose).
c. Do not use copy content write it yourself because fresh contents rated well in search engines.
d. Learn to attract most of the forum members through attractive and compelling title of the posts.
e. Post replies actively in the forums you will get paid for your replies too.
f. Signature every post with you website link (if you have one) for getting more visitors.

Tips & Tricks:
a. Your own Adsense Client ID will not be shown to you (if you are logged in). You might not get much exposure on posts with many replies because the ads are shared among every participant
b. If you have an Adsense account, you have the ability to credit your account with the ads served on threads you start or participate in.
So what are you waiting for? Quickly sign up for a Google Adsense Revenue Sharing Forums and Get your slice of earning from Google Adsense in Pakistan.

After joining the Adsense Revenue Sharing Forum create your profile with the Google Adsense Publishers ID, submit content by either asking questions, submitting articles, posting answers or simply introduce yourself. Adsense Revenue Sharing Forums share the revenue from the forum or websites with their active members and the web masters.