Long time readers know that Darren is a big fan of split testing ads to improve your earnings. I took this advice to heart, and wanted to show you some real world results that I got on my own blog.
In this post Brian Armstrong from StartBreakingFree.com shares some tips on using Split Testing to increase his AdSense earnings.
Feel free to take these results and apply them to your own site. Or better yet, do some of our own testing and improve on them even more!
I split tested 3 separate regions of my site and looked mostly at eCPM to compare them. If you aren’t sure what eCPM is click here. I think it’s better to use eCPM than click through rate (CTR) because it incorporates not just how often it’s clicked, but also how much you make per click.
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